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Marketing is the function in business and nonbusiness organizations that is responsible for developing, pricing, distributing and promoting products, services and ideas. 

What to Expect

Marketing majors in the Darla Moore School of Business will benefit from studying in a department that is widely acclaimed for its scholarly expertise in a variety of areas including consumer psychology, marketing strategy, research methods, behavioral pricing and marketing communications.

As a marketing major, you will develop cutting-edge business knowledge and skills with a strong foundation in liberal arts and sciences. You will also gain global opportunities, cultural awareness and language appreciation. Through your coursework, you will be exposed to continuously updated technology, award-winning faculty members, a team environment, field trips to leading industries and a variety of service-learning opportunities. Through these opportunities and internships, you will be able to develop hands-on experience in the field of marketing.


Undergraduate Degree

B B.S. in Business Administration with a Major in Marketing

The Darla Moore School of Business has received numerous top academic and research rankings over the past several years. Our undergraduate international business education program is ranked No. 1, according to U.S. News & World Report, and our award-winning professors work closely with their students while remaining at the forefront of business.

The following courses fulfill some of the requirements for a Bachelor of Science in Business Administration with a major in marketing:

  • Principles of Marketing
  • Professional Communication
  • Principle of Management
  • Consumer Behavior
  • Principles of Marketing Research
  • Marketing Strategy and Planning
  • Business-to-Business Marketing

Apply for Undergraduate Admission

Our Office of Undergraduate Admissions provides the most current information on the application process so you can check the requirements based on your current status and find university scholarships.