Darla Moore School of Business

Degree Programs

The Moore School's marketing department offers an undergraduate degree program and two doctoral concentrations: consumer behavior and quantitative marketing.

B.S. (Bachelor of Science) — Marketing

The B.S. in marketing includes 61 hours of marketing coursework and requires 122 hours of coursework total for the degree.

Ph.D. in Business Administration — Marketing (Consumer Behavior or Quantitative Marketing)

Incoming students should anticipate the Ph.D. program in marketing taking five years to complete for either concentration.

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