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Darla Moore School of Business

Marketing Curriculum


Required Courses (9 hours)

  • MKTG 351: Consumer Behavior
  • MKTG 352: Principles of Marketing Research
  • MKTG 465:  Marketing Strategy and Planning

Elective Courses (6 hours)
Choose two of the courses listed below:

  • IBUS 402:  International Marketing
  • MKTG 448:  Data Science for Business Decision Making
  • MKTG 451:  Topics in Marketing
  • MKTG 453:  Marketing Practicum
  • MKTG 454:  Business-to-Business Marketing
  • MKTG 455:  Marketing Communications and Strategy
  • MKTG 457:  Personal Selling and Sales Management
  • MKTG 458:  Creative Strategy in Advertising
  • MKTG 459:  Marketing Channels and Distribution
  • MKTG 460:  Product Management
  • MKTG 461:  Retailing Management
  • MKTG 470:  Digital Marketing and Social Media Analytics 
  • MKTG 472:  Business, Markets and Sustainability
  • MKTG 475:  Consultative Selling with Certification

Required Course (3 hours)

  • MGSC 394:  Data Analytics for Business

Elective Courses Choose (9 hours)
Choose three courses from the following, each of which has significant analytics applied in the area of study:

  • ACCT 404:  Accounting Information Systems I
  • ACCT 475:  Integrated Business Processes with Enterprise Systems 
  • ECON 436:  Introductory Econometrics
  • FINA 444:  Corporate Risk Management
  • FINA 464:  Financial Innovation 
  • FINA 469:  Investment Analysis and Portfolio Management
  • FINA 472:  Student-Managed Investments
  • MGMT 425: HR Analytics
  • MGSC 390:   Business Information Systems
  • MGSC 391:  Applied Statistical Modeling 
  • MGSC 486:  Service Operations Management
  • MKTG 352:  Principles of Marketing Research
  • MKTG 447: Pricing Strategy and Analytics
  • MKTG 448: Data Science for Business 
  • IBUS 430: Research in International Business 

*Consult with your academic adviser or department on courses recommended for individual majors. The analytics concentration must be taken in conjunction with another track in your major. The department may add additional electives to the Data Analytics concentration subject to the approval of the Data Analytics Committee.

Get more information on the Business Analytics Undergraduate Concentration.

All majors are required to take Carolina Core classes to develop problem-solving skills and explore world cultures, history, languages and art. Business students also complete the Business Core Curriculum, which covers the basics for success in advanced business courses. Courses common to all programs include business communications, statistics, international business, accounting, economics, computer applications and business law.

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1. CMW: Carolina Core Effective, Engaged and Persuasive Communication: Writing (6 hours)

ARP: Carolina Core Analytical Reasoning and Problem-Solving (6-8 hours)

SCI: Carolina Core Scientific Literacy

  • Two approved Carolina Core Scientific Literacy courses including one laboratory course
  • GFL: Global Citizenship and Multicultural Understanding: Foreign Language (0-8 hours)

Students shall demonstrate in one foreign language the ability to comprehend the topic and the main ideas in written and, with the exception of Latin and Ancient Greek, spoken texts on familiar subjects. This ability can be demonstrated by achieving a score of two or better on a USC foreign language test. Those failing to do so much satisfactorily complete equivalent study of foreign language at USC.

GHS: Carolina Core Global Citizenship and Multicultural Understanding: Historical Thinking

Any approved Carolina Core History course
GSS: Carolina Core Global Citizenship and Multicultural Understanding: Social Sciences (3 hours)

Any approved Carolina Core Social Science course
AIU: Carolina Core Aesthetic and Interpretive Understanding (3 hours)

Any approved Carolina Core Aesthetic and Interpretive Understanding course
CMS: Carolina Core Effective, Engaged, and Persuasive Communication: Speech (3 hours)

Any approved Carolina Core Speech course
INF: Carolina Core Information Literacy (0-3 hours)

This requirement may be met in an overlay course that combines learning outcomes from two Carolina Core components
VSR: Carolina Core Values, Ethics and Social Responsibility (3 hours)

Any approved Carolina Core Values, Ethics, and Social Responsibility course. This requirement may be met in an overlay course that combines learning outcomes from two Carolina Core components.
Other Required General Education Courses for the Darla Moore School of Business (3-10 hours)

Additional DMSB general education courses may be required if student exempts the foreign language requirement and/or the student chooses coursework which can fulfill both stand-alone and overlay requirements of Carolina Core components (up to 10 hours).

Those credit hours must be replaced with elective credits (minimum of 6 credits). A third elective is required to reach graduation hours, and students are strongly encouraged to take a business section of UNIV 101 to fulfill this elective (3 credits).

The program also requires nine hours of course work with international content that may be used to fulfill other degree requirements. Three hours must be taken from an approved list of courses offered by the Darla Moore School of Business which contain international business or international economics content. The following course options can also be used to satisfy the three credit hours of this requirement: approved course work containing international business or international economics content, taken at a semester abroad program; an approved Maymester or summer overseas course containing international business or international economics content; an approved internship course in international business wherein a student would obtain discipline-related work experience in a foreign country; or an approved service-learning component. Students may choose from one of the following options to complete the remaining six-hour requirement:


Two language courses at the 200 level or above


Two approved courses with international content taken either inside or outside the Moore School of Business from a list available in the undergraduate office.

All Moore School students will take communications courses as part of the general education requirements.

Directed course work may be selected from a university-wide list of approved minors. The minor is normally a minimum of 18 hours of prescribed courses in one subject area. Students not selecting such a minor may submit an alternative program of study to satisfy the approved course work requirement. The proposed alternative program of study must be approved by the Undergraduate Program Executive Committee in coordination with the Undergraduate Division. All minor courses or courses approved as alternatives must be passed with a grade of C or better.

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