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Darla Moore School of Business


Chen Zhou

Title: Assistant Professor
Department: Marketing
Darla Moore School of Business
Phone: 803-777-4914
Office: Darla Moore School of Business, Room 492
Resources: Curriculum Vitae [PDF]
Chen Zhou headshot


Chen Zhou is an assistant professor of marketing at the Darla Moore School of Business at the University of South Carolina. She received her Ph.D. in Marketing from Pennsylvania State University.

She is currently teaching marketing research at the undergraduate level at the University of South Carolina. She has experience teaching marketing research, global marketing and customer analytics at the undergraduate and master levels in Pennsylvania State University and Erasmus University Rotterdam, Netherlands.


Zhou uses quantitative methods to study managerial research problems. Her research interests are in the areas of service competition, service marketing and inter-firm relationships.

Research Interests

She has research interests in service competition, service marketing, salespeople incentive design and firm alliance.


Ph.D., Marketing, Pennsylvania State University, 2013
M.Phil., Marketing, City University of Hong Kong, 2008
B.A., English Language and Literature, Tsinghua University (China), 2006

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