|Title:||Director of Marketing and Communications
|Department:||Marketing and Communications
Darla Moore School of Business
|Office:||Carolina Coliseum 108B|
Leigh-Anne Lawrence joined the Moore School in summer 2018 as the marketing and communications manager for graduate programs, serving in this position for 10 months before her promotion to director of marketing and communications in 2019. She now runs the Moore School’s in-house marketing and communications team and is responsible for the school’s overall brand strategy, development and execution of strategic marketing and communications plans, media relations coordination, production of print and digital promotional collateral including Moore Magazine and management of the school’s paid digital advertising efforts, social media channels and college website.
Lawrence has worked in the marketing, communications and public relations field for nearly two decades and has won state, regional and national awards for her work. In addition to her experience working with several small businesses and nonprofits, Lawrence previously served as the director of marketing and media relations at Piedmont Virginia Community College, as a national social media consultant for the National Council of Marketing and Public Relations and as the social media and public information specialist at Hagerstown Community College.