Darla Moore School of Business
|Office:||Darla Moore School of Business, Room 467|
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Kartik Kalaignanam is a Moore Fellow and professor of marketing at the Moore School. His research program focuses on two substantive themes. The first theme examines the impact of product development/management issues on firm performance. In this domain, his research has examined the impact of new product alliances, NPD outsourcing, product recalls and product modularity on metrics such as product quality and stock market performance. The second stream of research investigates the influence of emerging CRM practices on performance. Specifically, this stream examines the impact of CRM outsourcing and CRM personalization on performance metrics.
Kalaignanam's research has been recognized for its quality and impact beginning with his dissertation which was honored by both the Product Development and Management Association as well as the Institute for the Study of Business Markets. His research focused on alliances. "Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships," which was published in Management Science, was a finalist for the ISMS Long Term Impact Award in 2015. More recently, his research has focused on the performance effects of learning after product recalls, timing of product recall decisions and product development outsourcing. His research has appeared in the Journal of Marketing, Management Science, Strategic Management Journal and the Journal of the Academy of Marketing Science and others. Kalaignanam's research has also been recognized as the "Best Paper in the Conference" and "Best in the Track" at the AMA marketing conferences. His research on product recalls has also received noteworthy attention in leading news publications such as CNBC, The Wall Street Journal, Reuters and Yahoo! News.
Prior to academia, Kalaignanam worked in both large and small corporations such as Bombay Dyeing (India), Voltas (India), adidas (India), Netaphase Consulting (India) and Conns Appliances (TX, USA) in management positions spanning sales and marketing. He teaches marketing management and pricing analytics to undergraduate, full-time MBA and Professional MBA students.
- Ph.D., Texas A&M University
- M.S., Marketing/E-commerce, Texas A&M University
- B.S., Instrumentation Engineering, University of Mumbai