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College of Information and Communications

Faculty and Staff

Yingying Chen, Ph.D.

Title: Assistant Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Email: yychen@sc.edu
Phone: 803-576-7878
Office: School of Journalism and Mass Communications
800 Sumter Street - Room 232
Columbia, SC  29208
LinkedIn: My LinkedIn profile
Yingying Chen

Education

B.A., English Literature, Nankai University (China)
M.A., Global Journalism and Communication, Tsinghua University(China)
M.S., Integrated Marketing Communications, Northwestern University
Ph.D., Information and Media, Michigan State University

Background

Prior to entering academia, Dr. Yingying Chen was Nairobi bureau chief for Xinhua News Agency.

Research

Chen's research focus is on political communication, information diffusion, and computational social science methods. She received awards for her research from the Association for Education in Journalism and Mass Communication, Advertising Research Foundation, and Digital Journalism. Her work has been published in Journal of Advertising Research and Journal of Intercultural Communication Research. She presented her paper at International Communication Association (ICA), International Conference on Computational Social Science(IC2S2), Association for Education in Journalism and Mass Communication Annual Conference (AEJMC).

Funded Project 

Social Science Research Council: The platformization of hate speech and anti-hate speech from major civil society organizations in the U.S. and Canada during the pandemic (PI, 2021)

Awards

2021 - 7th International Conference on Computational Social Science Datathon Challenge Winner

2020 - Digital Journalism Outstanding Article in 2020, “Platform Civics: Facebook in the Local Information Infrastructure”

2019 - Journal of Advertising Research Best Paper 2018, “How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales: Considerations for Marketers when Balancing Media Spend”

2019 - Second-Place Open Competition Paper Award in Communication Theory & Method Division in AEJMC 2019, “Climate Frame Dynamics Over Time: Computer-assisted Detection and Identification of News Frames”

Teaching

Chen teaches Creative Strategy and Execution. She also taught Digital Analytics at Michigan State University. Her teaching philosophy is "Non scholae sed vitae" — we do not learn for school, but for life. She is passionate to inspire students to find insights and tell brand stories using digital trace data. She likes to connect her classes with real-life cases and experience. She also encourages students to be lifelong learners and keep up to date with the latest changes in technology, media and communication industry.

Recent Journal Publications

Chen, Y., & Wang, L. (2022). Misleading political advertising fuels incivility online: A social network analysis of 2020 U.S. presidential election campaign video comments on YouTube. Computers in Human Behavior.

Chen, Y., Thorson, K., & Lavaccare, J. (2022) Convergence and divergence: The evolution of climate change frames within and across public events. International Journal of Communication, 16, 23.

Thorson, K., Medeiros, M., Cotter, K., Chen, Y., Rodgers, K., Bae, A., & Baykaldi, S. (2020). Platform civics: Facebook in the local information infrastructure. Digital Journalism, 8(10), 1231-1257.

Bresnahan, M., Chen, Y., & Fedewa, K., (2018) Extinguishing Lady Liberty’s torch? Online public responses to the U.S. executive order to ban immigrants from 7 countries. Journal of Intercultural Communication Research.

Jayson, R., Block, M. P., & Chen, Y. (2018). How synergy effects of paid and digital owned media influence brand sales: Considerations for marketers when balancing media spend. Journal of Advertising Research, 58(1), 77–89.

Referred Conference Presentation

Chen, Y., Long, J., Jun J., Kim, S., Zain, A., & Piacentine, C. (2022). Anti-intellectualism amid the Covid-19 pandemic: The dynamics of anti-Fauci discourse on Twitter. Paper presented at the 72nd Annual International Communications Association Conference, Paris, France.

Yuan, S., Chen, Y., Vojta, S., & Chen, CY. (2022) More aggressive, more retweets? Exploring the effects of aggressive climate change messages on Twitter. Paper presented at the 72nd Annual International Communications Association Conference, Paris, France.

Chen, Y., Dong, C., Rodgers, K., Thorson, K., Baykaldi, S. & Cotter, K. (2022). Local civic information beyond the news: Computational identification of civic content on social media. Paper presented at the 72nd Annual International Communications Association Conference, Paris, France.

Chen, Y., (2021). The Contagion of political incivility in response to Donald Trump’s election campaign videos on YouTube. Association for Education in Journalism and Mass Communication Annual Conference, Virtual.

Chen, Y., & Peng, Z. (2021). The strength and pitfalls of topic modeling in communication studies: A systematic review. Association for Education in Journalism and Mass Communication Annual Conference, Virtual.

Chen, Y., & Wang, L. (2021). An automated method to classify users in Twitter event data. The 7th International Conference on Computational Social Science (IC2S2 2021), Zürich, Switzerland (Virtual).

Service

Reviewer of academic journals and conferences including: Communication Research, Political Communication, Public Opinion Quarterly, Digital Journalism, Communication Methods and Measures, Journal of Mass Communication and Society, ICA, AEJMC.


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