Any student enrolled at the University of South Carolina may choose this minor except for students with majors in the School of Journalism and Mass Communications.
Required Courses (9 Hours)
- JOUR 101 - Media and Society
Principles, history, philosophies, theories of the mass media and allied professions and their societal role and impact.
- JOUR 201 - Principles of Public Relations
Methods used by business, government, consumer groups, minorities, environmentalists, and others to influence public attitudes toward their activities.
- JOUR 202 - Principles of Advertising and Brand Communications
An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulations, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.